New cloud-based service connects Microsoft Lync users with the video conference room
London, UK – 27 January 2014 – BCS Global Networks Ltd, the visual communication and collaboration specialist, continues to build on its Unified Communications portfolio with the launch of VirtuaLync, a new service to enable Microsoft Lync users to join in boardroom-style video meetings from their desktops or mobile devices
VirtuaLync is an internet-based service designed for businesses that have invested in both conventional, high-end video conferencing facilities and Microsoft Lync, but are unable to bring them together in a seamless environment. VirtuaLync combines these two separate worlds, with their different methods and terminology, in a joint cloud-based meeting place, enabling greater flexibility in planning meetings and improved communication and collaboration.
According to the analyst firm Ovum, last year 45% of European enterprises indicated that they would be extending deployment of Lync services. In the US, 70% of Fortune 500 companies say they are currently using Lync. However, many of these organisations have also invested in corporate video conferencing facilities. Says Dan Tanel, BCS Global chief technology officer (CTO): “Typically, each of these two platforms have been sold to a different parts of the same business, making it difficult for the customer to deliver a simple high quality user experience. The vendors have not helped the situation as they position costly solutions to connect the worlds together. This is where BCS can add value through a cost effective subscription based model connecting customers’ Lync deployments or Office 365 to traditional video conferencing endpoints.”
The launch of VirtuaLync follows extensive field testing with excellent feedback from clients. The initial release enables Lync users to ‘meet’ boardroom video conference participants in the cloud with future releases that will support point-to-point calling.
“Video conferencing technology continues to evolve to the desktop and mobile devices There is still a strong need for the more formal style of video conferencing and businesses must continue to draw value from their investments in these systems. However if individuals in disparate locations can also join the call on their own devices, then the result will be more productive meetings, faster decision-making and enhanced overall communication,” concludes Tanel.
About BCS Global
BCS Global Networks Ltd is a leading worldwide provider of managed videoconferencing, telepresence and visual collaboration services. BCS Global’s innovative video communications and telepresence solutions allow end-users to communicate on a reliable service; any time, any place, regardless of location, time, network or device.
Headquartered in the UK, with offices in New York, Toronto, Shanghai and Hong Kong, BCS Global has a range of customers in over 85 countries across the globe. All customers receive the best-in-class solutions that enable them to evolve their use of visual communications.
BCS CLOUDMEDIA TAKES DIGITAL SIGNAGE TO THE NEXT LEVEL WITH FULLY INTEGRATED AUDIENCE MEASUREMENT TECHNOLOGY
BCS Cloudmedia, the cloud-based digital signage specialist, is excited to announce the introduction of powerful new technology that gives customers unparalleled insights into their audiences. This new technology can determine who is looking at the displays, tailor content to audiences in real time and provide customers with detailed breakdowns of who’s watching what, when, and for how long.
The announcement represents a major step forward for digital signage and shows the technology has moved beyond pure advertising to also become a key business tool for marketing and campaign analyses.
Using a simple video sensor attached to the display, proprietary image analysis software (licensed from leading audience measurement systems developer Quividi) identifies viewers by age and gender, as well as providing many other metrics such as how far each person is from the screen, how long they spend looking at particular content, and even the number of people walking past the display.
The images are processed in real time and the metrics produced are completely anonymous, which means the system is fully compliant with data protection and privacy requirements.
Clive Sawkins, CEO of BCS Cloudmedia, says: “This extraordinary technology takes digital signage to a whole new level. Now our customers can understand their audiences and the effectiveness of their messages and marketing campaigns like never before. They can ensure specific content is targeted at precisely the people they’re aiming to reach, automatically and in real time.”
The detailed insights the system provides means there’s no longer any need for guesswork when it comes to choosing what works best, where and when.
Specific metrics include:
- The number of current viewers (based on who’s actually looking at the display, rather than just standing in front of it).
- The length of time each person spends in front of the screen and pays attention to what’s being shown.
- The gender of viewers (with an average accuracy of 85%, improving as people move closer to the camera).
- The age bracket of each viewer (child, young adult, adult or senior).
- The position of each viewer and their distance from the display.
- The total number of people passing in front of the display (footfall) between specific times.
As well as giving customers the ability to adapt automatically what’s shown on screens according to who’s looking at them, BCS Cloudmedia also provides powerful online tools that let them visualise the audience data collected in a variety of graphical and numerical formats. This allows customers to gain fresh, ongoing insights into how campaigns are performing, giving them the ability to continually hone and improve the performance of their digital signage.
“We anticipate the system will be especially popular with our customers in retail, leisure, events and corporate marketing,” says Sawkins.
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About BCS Cloudmedia
Cloudmedia is a cloud-based digital signage specialist that offers a powerful but easy-to-use online content management system accessible from any web browser. Customers have full, detailed control over what’s shown on their displays, as well as who can access the system and update information. We make sure everything is running smoothly 24/7, so our customers can focus on what’s important – their content. Our comprehensive range of services includes everything from initial consultancy through to the design and curation of content – all for a predictable, regular cost.
London, UK. 11 December 2013 — BCS Global today announced that it ranked Number 38 in the 2013 Deloitte Technology Fast 50, a ranking of the 50 fastest-growing technology companies in the UK. Rankings are based on percentage revenue growth over five years. BCS Global has had significant growth during this period.
BCS Global’s CEO, Clive Sawkins, said, “Throughout the years we have seen many changes in video technology and the video collaboration space. By remaining focused on the requirements of our end users and channel partners we have ensured that our products and services exceed their business needs and in this way we have achieved exceptional growth rates.”
David Halstead, Partner leading the Deloitte Technology Fast 50, said: “The Deloitte Technology Fast 50 gives great profile to technology companies and is internationally recognised as being one of the most important business awards in the sector”
In addition to ranking in the Deloitte UK Technology Fast 50, BCS Global ranked 237 in the EMEA Deloitte Technology Fast 500, which is a ranking of the 500 fastest growing technology firms in Europe, Middle East and Africa .
Deloitte UK Technology Fast 50
The Deloitte Technology Fast 50 is one of the UK’s foremost technology award programmes. Now going into its 16th successful year, it is a ranking of the country’s 50 fastest-growing technology companies, based on revenue growth over the last five years. The UK Fast 50 awards are all about growth driven by leading intellectual property and are a celebration of innovation and entrepreneurship. The UK Fast 50 is part of an international programme run by Deloitte, qualifying entrants of the UK Fast 50 will be put forward to the Deloitte Technology Fast 500 EMEA (Europe, Middle East and Africa) programme. Previous winners have come from across the UK, are both large and small, and included some of the most dynamic players in all areas of technology, from Internet specialists to biotech, digital media technology to life sciences, computers to semiconductors and software to telecommunications.
About BCS Global
BCS Global Networks Ltd is a leading worldwide provider of cloud-based and customer hosted managed visual communication and collaboration services. BCS Global provides innovative visual communications from telepresence to desktop and mobile solutions, allowing end-users to communicate on a reliable service; any time, any place, regardless of location, time, network or device.
Headquartered in the UK, with offices and infrastructure in New York, Toronto, Shanghai and Hong Kong, BCS Global has a range of customers in over 85 countries across the globe. All customers receive the best-in-class solutions that enable them to evolve their use of visual communications.
Matt Cole, Director of Marketing & Creative
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